Google is also extending 'Why this ad?' notices to all
services that display Google Ads, including YouTube, Google Play, Gmail, Maps
and partner websites and apps.
Google has updated its Ad Settings feature to give users
more options for limiting ad personalization and is expanding the “Why this
ad?” notices across all services that display Google Ads.
With the changes, users can turn off some of the interest
signals that Google uses for targeting ads. The options are located in the
“Personal info and privacy” section of users’ account Ad Settings.
The feature allows users to manage their ad settings and opt
out of allowing Google to personalize ads per data it collects on users,
including information based on a user’s actions, information a user has added
to their Google account or data Google’s partner-advertisers have shared with
Google about the user (for example, if a user has visited an advertiser’s
website or signed up for a newsletter).
“This information helps make ads more relevant and useful to
you. However, in the new Ad Settings, if you no longer want us to tailor your
ads based on one of these factors you can choose to turn it off,” writes Google
Product Manager Philippe de Lurand Pierre-Paul.
Turning off an ad targeting signal will apply to Google Ads
across all Google services, as well as websites and apps that run Google ads.
In addition to giving users more control over the signals
used for ad targeting, Google is also expanding where its “Why this ad?” notice
will show up. Now, all Google services that show Google Ads — YouTube, Google
Play, Gmail, Maps and Search — will include the notice on ads, along with most
all of Google’s partner websites and apps that display Google Ads.
Launched in 2011, the “Why this ad?” feature was designed to
give users insight into why certain ads show up in their searches. It also
provided quick access to the Ad Settings tool. These latest additions to
Google’s Ad Settings follow a January update that allowed users to turn off
specific advertisers via a feature called “Reminder Ads” within the Ad Settings
controls. From the Reminder Ads page, users can see advertisers that are
delivering remarketing ads to them and can opt to mute ads from the
advertisers.
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