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Mobile phone users are paying about 40% more on prepaid recharges following the recent increase in tariffs, said executives and channel partners. That’s forcing consumers on a tight budget to recharge monthly, switching from plans of a longer duration, they said.
Such customers will also be more amenable to switching companies since they won’t be locked into any provider for more than a month, they said. That’s why Bharti Airtel and Reliance Jio Infocomm are offering discounts on 12-month recharge plans.
“The customer who could afford a mobile plan of about ₹300 for 84 days is now recharging for the one-month plan because he cannot afford the ₹500-plus expense,” said a Mumbai-based distributor for Bharti Airtel.
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